Professional SEO Management: Deep Roots. Proven Results.
Results You Can Actually See
Let’s be honest: The internet is full of “SEO experts” who hide behind confusing jargon and vanity metrics. At Roots in Tech, we believe Speed is Respect and Transparency is Authority. We don’t just send you a PDF of numbers; we provide a “Strategist’s Translation” that tells you exactly why your rankings moved and what our next “Big Move” is to keep you at the top.
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Trusted by 50+ Businesses to Grow Online.
Why Our SEO is Different
We don’t “tinker.” We follow a rigorous technical protocol to ensure your business becomes an unshakeable local entity.
Choose Your Growth Speed
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when paid yearly
Local Business SEO Plans
Tier 1: The Foundation
Billed annually (1 Month Free)
Most Picked Tier 2: The Growth
Billed annually (1 Month Free)
Tier 3: The Scale
Billed annually (1 Month Free)
Tier 4: The Velocity
Billed annually (1 Month Free)
Every successful root system starts with a solid foundation. To ensure your business is technically ready for ongoing growth, all plans begin with a one-time $499 Infrastructure Setup Fee. This isn’t a “start-up tax”—it’s an immediate investment into your digital authority.
Initial Citation Blast: We execute a professional local directory push (valued up to $200 CAD) to lock in your business data across the web.
Technical Tool Integration: We harden your site’s connection to Google Search Console (GSC), GA4, and the Roots CRM.
Competitor Baseline Audit: We perform a deep-dive audit to identify the “Striking Distance” keywords we need to target in Month 1.
Ecommerce, Coaches, Non Local Businesses and Custom SEO Plans
If your business doesn’t rely on a physical storefront, you aren’t just fighting for a spot on a local map—you are fighting for Absolute Market Authority. Whether you are shipping products nationwide or selling your expertise as a coach, your digital root system needs to be deeper and more technically advanced to compete against national giants. For these brands, we throw out the “cookie-cutter” local plans and move into specialized infrastructure. We focus on building your brand as a “Source of Truth” through rigorous E-E-A-T (Experience, Expertise, Authoritativeness, and Trust) optimization, ensuring that both human customers and AI engines like Gemini and ChatGPT recognize you as the leading entity in your niche.
For E-Commerce brands, this means moving beyond keywords and into “Digital Storefront Engineering.” We focus on high-level technical health, from Google Merchant Center feed optimization to implementing deep Product Schema that pulls your price, availability, and star ratings directly into the search results. For Coaches and Consultants, we treat “The Person as the Entity,” optimizing your personal brand signals and video assets so you aren’t just a name on a page, but a recognized expert. Because these markets are global and highly competitive, we offer these as specialty retainers—starting at $125/hour to ensure we have the resources to out-maneuver your national competition and secure your spot at the top.
One-time $500 Launch Pad fee applies to all new SEO partnerships ($250 with active Web Build).
Yearly plans are a full 12-month commitment; no refunds or prorated credits once started.
Roots in Tech provides technical excellence but cannot guarantee specific rankings or financial returns.
Monthly SEO strategist hours and maintenance time are fixed and do not roll over.
CRM/AI usage (SMS, Email, AI Content) is billed based on actual provider rates.
Read Full SEO Terms & Disclosures [+]
1. The SEO "Launch Pad"
Every SEO partnership begins with a $500 setup fee. This covers the technical hardening of your Power Pages, the initial Citation Blast, and the Competitor Gap Audit. Web Build Discount: If we are currently building your site, this fee is reduced to $250 for Growth Plan ($499+) sign-ups and above.
2. Commitment & Refund Policy
Yearly plans offer a 1-month discount because SEO requires a consistent 12-month runway to see compounding results. Yearly plans are a full, non-refundable commitment. No refunds or prorated credits will be issued under any circumstances. Monthly plans require 30 days' notice for cancellation.
3. Strategic Access
To maintain your SEO engine, Roots in Tech requires administrative access to your website, Google Business Profile, and Google Search Console. Delays in providing access or content approvals will result in a delay in results.
4. The "No-Guarantee" Clause
Search engines are third-party platforms with private algorithms. While we use proven 2026 technical protocols and E-E-A-T frameworks, Roots in Tech does not guarantee specific ranking positions, traffic volume, or lead counts. We guarantee professional execution of our signature methods.
5. CRM & AI Usage Charges
Your plan includes the software license for the Roots CRM. However, all active communication and AI features (SMS, Email, AI Content generation, and automated AI workflow steps) are usage-based and billed directly at upstream provider rates (Twilio, Mailgun, OpenAI).
6. Timeline & Market Reality
SEO is a long-term infrastructure investment. Technical improvements typically appear in 60–90 days, with significant authority building occurring over 6–12 months. Success is relative to competition; a $500/mo budget cannot be expected to outrank a competitor spending $10,000/mo.
Real Expertise for Real Businesses.
Whether you’re climbing trees in Muskoka or selling products across North America.
We don’t do “generic” marketing. We build technical engines for the businesses that keep our communities running—from local trades and arborists to specialized coaches and e-commerce stores. Our approach is simple: we handle the complex technical SEO and authority building so you can focus on your craft. You get a direct line to a strategist who knows your industry, understands your growth goals, and treats your digital reputation like their own.
Frequently Asked Questions
I’m a local trade (plumber/arborist). How do I win the "Near Me" search?
Google prioritizes two things for trades: Proximity and Proof. We optimize your Google Business Profile to capture the “Near Me” searches in your service area and implement a review strategy that proves to both customers and algorithms that you are the most reliable pro in the region.
I’m a Coach or Consultant. How is SEO different for me?
For coaches, You are the Entity. We focus on “Expertise SEO” (E-E-A-T). This means optimizing your content, videos, and personal brand so that when someone searches for a solution to their problem, Google recommends you as the trusted authority. We move you from “just another person on the web” to a recognized expert.
Can an online store really compete with national giants?
Yes, but you have to play a smarter game. Large retailers have “thin” content. We win by building deep Product Authority and using specialized Schema markup that makes your items stand out in the Google Shopping tab with prices, star ratings, and availability visible before they even click.
How long until seo actually turns into more phone calls or sales?
SEO is a momentum game. For local trades, our Launch Pad setup usually shows map movement in 30–60 days. For national coaches and e-commerce, authority building typically takes 6–12 months. We focus on “Striking Distance” keywords first—the ones almost on page one—to get you wins as fast as possible.